Inside the world of the UK’s leading vegan charity
In a world where the choices we make have a profound impact on the environment, animal welfare, and our health, Viva! aims to make the world a kinder place for all those who inhabit it. Founded in 1994 by Juliet Gellatley, Viva! is the UK’s leading vegan campaigning charity. With nearly three decades of tireless dedication, they have been instrumental in creating a more sustainable world for both humans and animals. Viva! operates four pillars: animals, planet, health and lifestyle.
We have education and habitat projects going on throughout the country (Peterborough, London, the Midlands, Somerset, Sussex and Glasgow):
Unmasking Factory Farming
Viva! Animals is at the forefront of Viva!’s mission. Their dynamic campaigns are designed to expose the dark underbelly of factory farming – the intensive farming method that 80 per cent of animals endure worldwide. Within this industry, animals endure a life of misery, confined in squalid conditions and ruthlessly exploited for human consumption. Their suffering remains hidden behind closed doors, but Viva! is determined to bring the truth to light.
Through undercover investigations, compelling photographs and eye-opening films, Viva! reveals the harsh reality of factory farming. They show the public how animals truly live, urging them to make compassionate choices by adopting a vegan lifestyle.
In 2021/2022 alone, we created or restored 197 sites covering 69.3 hectares. This work has dramatically improved habitats for reptiles and amphibians and a wide range of other wildlife have benefited as well, including aquatic invertebrates and plants, birds, and small mammals.
Find out more about our habitat projects on our website.
Viva! Planet: Saving the Earth One Meal at a Time
The devastating impact of livestock farming on our planet cannot be ignored. Viva! Planet is dedicated to highlighting the role of animal agriculture in environmental catastrophes, including the ongoing climate crisis. Backed by the latest scientific research, Viva! creates reports and actively campaigns on environmental issues.
Their message is clear: we must transition to less resource-intensive diets by embracing veganism to protect our planet for future generations.
Sessions can be anything from practical conservation such as creating ponds and habitats for reptiles, amphibians and other wildlife to wellbeing sessions with local artists and musicians.
In 2021/2022 we worked with 45,727 people via our sessions and events.
You can find out more about the projects on our website.
Viva! Health: Nurturing Wellbeing with Veganism
Viva! Health serves as a vital resource for those embarking on their vegan journey. They take complex scientific papers and distill them into accessible factsheets, countering misinformation about health and nutrition. Their website is a hugely popular and trusted resource for all the facts about a healthy vegan diet.
By choosing veganism, individuals can live healthier lives, extend their lifespans, and guard against serious diseases such as heart disease and cancer.
Viva! Lifestyle: Making Veganism Accessible and Enjoyable
Viva! Lifestyle showcases the positivity and ease of embracing a vegan lifestyle. Their Vegan Recipe Club and 30-Day Vegan challenge are packed with delicious, tried-and-tested recipes, making the transition to veganism a mouthwatering experience. The Viva! Shop offers a wide array of vegan fashion and food, ensuring that everything you need to get started is readily available.
Additionally, Viva! produces a wealth of materials to assist individuals in their journey to veganism. They distribute thousands of Vegan Super Packs, guides, and leaflets, spreading knowledge and encouragement. Friendly street actions, featuring free vegan food, allow Viva! to engage directly with people and show them just how enjoyable a vegan lifestyle can be.
In a world where change is needed more than ever, Viva! is leading the way. They are showing us that by choosing veganism, we can transform not only our own lives but also the lives of animals, the health of our planet, and the well-being of future generations. With nearly 30 years of dedication and unwavering passion, Viva! continues to inspire positive change, one meal at a time. Join them on this incredible journey towards a kinder, more sustainable world. Find out more at www.viva.org.uk
